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- 🚀 ETH jumped to $4,600 this morning, up 8.69% in 24h!
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Research reveals that encryption users prefer instant rewards, which has a profound impact on Token allocation strategies.
Crypto Assets users tend to prefer instant gratification
Research shows that Crypto Assets users prefer immediate returns more than the general population. This finding has important implications for designing token distribution mechanisms.
Key Findings
A study by a research institution shows that Crypto Assets users generally exhibit a higher tendency for instant gratification and a lower discount rate. This means they are more willing to choose small immediate rewards rather than larger future rewards.
The study used a hyperbolic discounting model to analyze users' time preferences. The model includes two key parameters:
The survey results indicate that the instant inclination of Crypto Assets users is about 0.4, significantly higher than that of the general population. Their discount coefficient is also notably lower than the average level.
Cause Analysis
Possible reasons for this phenomenon include:
The cyclical fluctuations of the Crypto Assets market lead users to pay more attention to short-term gains.
The uncertainty regarding the long-term value of tokens leads users to prefer cashing out as soon as possible.
Speculative applications dominate the current Crypto Assets ecosystem, attracting a large number of short-term traders.
Revelation
These findings are significant for the design of token airdrop and distribution mechanisms. Project teams can leverage users' instant gratification tendencies to design more effective incentive programs.
For example, a perpetual contract trading platform adopted a delayed reward mechanism during an airdrop, offering double tokens to users who waited 6 hours to claim. The results showed that 85% of users chose to wait. This indicates that a well-designed delayed reward can effectively influence user behavior.
Overall, understanding the unique behavior patterns of crypto users helps project teams optimize token distribution strategies for better long-term development.